You need a Minimal Viable Strategy to launch your product or service

A lean approach

When launching a new service or product, there is no need for your first website to be expensive. Reaching out to your early adopters should be done with a cost-effective approach. Rather spend the budget on learning to approach this market, or using a budget for marketing. With modern technologies, websites and especially one-pagers can be easily built. To set sail for success, I like to do things agile and flexible.

“You don’t need to have a 100-person company to develop that idea.” – Larry Page

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky

Your first 100 customers

Good campaigns or launches take preparation and precision, yet learning can be done on the cheap. For example, Instagram was a social platform to, well, share everything. Too many features! Often, you need to re-focus before making big investments. Focus on your first loyal customers with a minimum viable market test.

Ready to go to market?

If you know what you want and how you want it, but are looking for technical skills, I create just what you need to get you going. Pitch your ideas with a minimum viable website, do online sales and put your foot on the playing field. Lay down a solid foundation to grow a company that is ready to scale. Do not waste resources on a site that costs to much time and money. Efficiency is key. Time is a currency you never get back.

Overheard gossip

Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.

Marketa Kadeckova – Innovation Manager at ING Prague

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Let’s talk about validation

Digital projects from ideation to acceleration with an obsession for online human behavior. Understanding cases from top to bottom, looking for growth opportunities is my focus.

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2020 © Tom De Moor