GO TO MARKET VALIDATION
You need a Minimal Viable Strategy to launch your product or service
A lean approach
When launching a new service or product, there is no need for your first website to be expensive. Reaching out to your early adopters should be done with a cost-effective approach. Rather spend the budget on learning to approach this market, or using a budget for marketing. With modern technologies, websites and especially one-pagers can be easily built. To set sail for success, I like to do things agile and flexible.
“You don’t need to have a 100-person company to develop that idea.” – Larry Page
“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky
Your first 100 customers
Good campaigns or launches take preparation and precision, yet learning can be done on the cheap. For example, Instagram was a social platform to, well, share everything. Too many features! Often, you need to re-focus before making big investments. Focus on your first loyal customers with a minimum viable market test.
Ready to go to market?
If you know what you want and how you want it, but are looking for technical skills, I create just what you need to get you going. Pitch your ideas with a minimum viable website, do online sales and put your foot on the playing field. Lay down a solid foundation to grow a company that is ready to scale. Do not waste resources on a site that costs to much time and money. Efficiency is key. Time is a currency you never get back.
“Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”
Marketa Kadeckova – Innovation Manager at ING Prague
Let’s talk about validation
Digital projects from ideation to acceleration with an obsession for online human behavior. Understanding cases from top to bottom, looking for growth opportunities is my focus.
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2020 © Tom De Moor