Building bridges between marketing & product with data-driven experiments to discover sustainable growth.
What is a growth track?
Growth marketing is a data-driven way to discover growth opportunities for your business.
We’ll look for optimizations in both marketing efforts and service or product. Setting up a number of weekly experiments across your marketing funnel and customer journey and analyze results.
Rapid testing gives concrete results in what to keep doing, do more, start or stop doing. It’s multidisciplinary and involves teamwork. I’ve run thousands of experiments in the past 5 years.
Why run a growth acceleration track?
Growth strategy & rapid execution
Accelerate key strategic growth levers and validate which will drive business growth.
Full customer journey optimization
Uncover insights and the purchasing behaviors of your market with newfound improvements.
Team education & growth methodology
Build the foundational capabilities on your team to run in-house growth tracks.
Expand your marketing strategy.
At a corporate venture, we ran a go-to-market and growth experimentation track.
Our first goal after finding product/market fit was getting our first 100 clients while focusing not only on awareness and activation (top of the funnel) but also retention to maintain our core audience.
User analytics helped the product solve more pain points, a continuous loop of improvements.
Creating a feedback loop between customers and marketing inspired our growth team to set up 100+ experiments across 20+ channels resulting in a quick rise of qualitative early adopters.
The growth acceleration track
1. Growth Audit
- Analyze marketing performance
- Explore current strategy
- Align growth criteria
- Set-up a multi-disciplinary team
2. Growth Plan
- Define growth strategy
- Map current state customer journey
- Create experimentation backlog
- Plan growth sprint timeline
- Set up growth tools
- Implement data tracking
- Create growth dashboard
- Prepare first growth sprint
- Sprint methodology
- Cross-channel testing
- Scale growth opportunities
- Team education
5. Growth Playbook
- Continued growth process
- Compile all learnings
- Actionable playbook
- Experiments handover
Get a detailed growth track tailored to your business.
The growth team
A growth team focuses on looking at the customer journey in a holistic way. We work with marketing top of the funnel, and product & marketing the full customer journey. This requires a tightly integrated growth team.
Growth sprint process
A growth sprint is a loop of continuous improvements. A sprint lasts on average up to two weeks. Each sprint, experiments are stopped or scaled based on learnings.
Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.
Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing for results.
I’m Tom, a growth freelancer 👋
More info? Let’s have a chat.
A PRESENTATION ON GROWTH STRATEGY IN 2021
The modern method of effective marketing
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