Hello there! 👋 I help to validate, launch and scale ambitious products & services.

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About me

Assisting teams with evidence-based decisions in innovation and marketing

In the past 8 years, I have worked as a growth marketer, head of growth, guest lecturer, start-up marketing coach, innovation experiment designer, web(3) coder, and freelance marketing expert.

Throughout my professional career, I have worked with 75+ companies in growth, innovation, and eCommerce. Companies in my portfolio include KBC Startit & Birdhouse accelerator startups, ventures at Philips, ING Bank, Wolters Kluwer and Colruyt Group, and retailers like ZEB, Jumbo, and Miele.

I’ve helped dozens of marketing teams with growth marketing and innovation teams with de-risking business ideas, by in-market tests to validate product-market fit.

As a digital native on a mission to grow impactful brands, I help to make evidence-based decisions in innovation and marketing, putting strategies to work with execution with a proven framework. This de-risks future actions and increases conversion on a scale. Getting results are my feel-good moment.

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Services and offerings

Whether you are launching a new product or
looking to scale your current business, I’ve got you covered.

Experiment Design
Concept Design
Product Market Fit
Venture Validation
Growth Audit
Growth Strategy
Paid Media
Lead Gen
Data & Analytics
Digital Marketing
Web3 Coding
Front End
Graphic Design
Video Edits

Success stories

“Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.”


Veerle Van Roij

🌎 Head of marketing
🏢 Wolters Kluwer

Book launch 5.3X ROI

Healthcare app MVP Testing

Newest freebies

blog growth

UA to GA4: What’s Changed for Marketing Teams?

presentation growth

Growth marketing: a modern method of effective marketing

Looking to strenghten your team? I offer a flexible skillset with digital and strategic know-how for business growth.

Together, we will assess your project challenge, review if there is a match and find our ideal way of working.

Ready to move forward? Feel free to contact me on LinkedIn or tom@tomdemoor.com for a chat or a 15 min discovery call.