Experiment card
A test card that will help your lean approach on validating a business idea.
Exploring the experiment card
Validate your business ideas with customer experiments/tests before scaling them. This is what a lean and agile approach is all about. The Experiment Card will help you structure this process.
What you’ll need:
- A Pen
- 1 or more printed Experiment Cards
- You can use the card alone or in a group.
Using the experiment card
Turn your assumption into a hypothesis. A hypothesis is an educated guess for what you expect to happen in a given experiment.
Your hypothesis is testable. For example: “A blog post will drive over 100 signups.” It is repeatable and measurable. A hypothesis must be measurable: “If we do X, then Y% of the target audience will behave in way Z.” What are your metrics?
There are no failed experiments. Only unexpected outcomes. Conclude new results out of your experiment after execution.
Step-by-step guide
Download the experiment card
Free resources
A collection of all growth marketing and experiment design resources. View presentations, discover tools and download free resources.
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