A test card that will help your lean approach on validating a business idea.
Exploring the experiment card
Validate your business ideas with customer experiments/tests before scaling them. This is what a lean and agile approach is all about. The Experiment Card will help you structure this process.
What you’ll need:
- A Pen
- 1 or more printed Experiment Cards
- You can use the card alone or in a group.
Using the experiment card
Turn your assumption into a hypothesis. A hypothesis is an educated guess for what you expect to happen in a given experiment.
Your hypothesis is testable. For example: “A blog post will drive over 100 signups.” It is repeatable and measurable. A hypothesis must be measurable: “If we do X, then Y% of the target audience will behave in way Z.” What are your metrics?
There are no failed experiments. Only unexpected outcomes. Conclude new results out of your experiment after execution.
Download the experiment card
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Unluck insights with these creative exercises. Create a lean structured process by capturing your actions in a concrete one-page plan.
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