Persona canvas
Capture and visualise multiple customers of your target audience.
Exploring the persona canvas
With the Persona Canvas you can quickly capture and visualize multiple customers of your target audience. A persona will help you in the right direction when creating campaigns or a business model.
What you’ll need:
- A Pen
- 1 or multiple printed Persona Canvases.
- You can use the canvas alone or in a group.
Using your persona canvas
A persona is a basis when exploring a new business model, a creative marketing campaign brief, or exploring marketing tactics and goals. All 3 require a target audience early in the process.
This exercise helps you to learn about your ideal customer — their challenges, their goals, their demographic traits, and so on — helps you set a strategy aimed at attracting the most valuable visitors, leads, and customers to your business.