Value proposition canvas
Capture and visualise multiple customers of your target audience.
Exploring value proposition
With this exercise, you or your team will think both in place of the customer, as the offer your startup will provide. In its essence, you will look for the value you will bring to the customer, both in product and service.
What you’ll need:
- A Pen, Post-its.
- 1 printed Value Proposition Canvas.
- You can use the canvas alone or preferably in a group.
Using the canvas
The Value Proposition Canvas was initially developed by Dr. Alexander Osterwalder as a framework to ensure that there is a fit between the product and market. It is a detailed look at the relationship between two parts of the Osterwalder’s broader Business Model Canvas; customer segments and value propositions.
The Value Proposition Canvas can be used when there is a need to refine an existing product or service offering or where a new offering is being developed from scratch.
Download the value proposition canvas
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