User Experience

Simplicity is the ultimate form of sophistication.
Making the simple complicated is commonplace. Making the complicated simple, awesomely simple, that’s creativity.
– Charles Mingus

Keep it simple, stupid.

As technologies become more complex, your website should not. The shape of your website needs to be easy to use. Often, this is not the case for most companies as features are pilled on or out-dated infrastructure, information architecture, etc. Don’t make users think. Offer your service or product to the user on a silver platter. It is vital to understand how users are using your website and improving user flow.

Optimal Experience

Your digital project needs to be structured logically. Critical thinking is what gets you started, but researching user experience gets you going. The interaction between the user and your web or app environment should be an optimal experience. Let’s bring the right message to the user, make navigating easier and increase your project’s logic. User experience and interaction design are the way to go!

The right intuition

With user experience, usability is number one. Time to zoom out, and look at your whole design from the view of your user. Reducing clicks or putting a call-to-action in the right place is just the beginning. Optimally, after improving your website, you add the right analytic tools that track how your website is used. User experience connects information, functionalities, and design to your customer.

Overheard gossip

Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing for results.

Jorg Snoeck – Founder at RetailDetail bvba

I worked with


Digital projects from ideation to acceleration with an obsession for online human behavior. Understanding cases from top to bottom, looking for growth opportunities is my focus.

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2020 © Tom De Moor