De-risking ventures or products by testing product/market fit. We determine evidence-based next steps for your go-to-market.
What is a validation track?
Experiment design is a data-driven way to validate business opportunities to create a compelling business case. We’ll set up a number of weekly experiments and test the market to make evidence-based decisions towards your go-to-market strategy.
Rapid testing exposes value for your consumer. With experiment learnings, you can steer product development with a clear and validated focus. I’ve run thousands of experiments in the past 5 years.
Why run a validation track?
Product & service testings
Define the key features and audience that will drive business growth.
Customer journey validation
Creating a blueprint on how a consumer interacts with all touchpoints.
Business model viability
In-depth pricing experimentation to benchmark price points.
Pinpoint your launch plan.
At a partnered project, we ran a validation track to test market readiness and product fit.
We tested new business ideas in a sandbox environment and the market anonymously. The found evidence resulted in de-risking venture ideas and pinpointed a clear focus for a go-to-market with all internal stakeholders.
The validation track planning
1. Validation Audit
- Determine business opportunity
- Define market challenge
- Align internal stakeholders
- Map current value proposition
2. Validation Strategy
- Define all hypotheses to in(validate)
- Create a plan of action
- Set up analytics and data tools
- Determine validation criteria
- Design necessary creatives
- Create prototypes for testings
- Create validation dashboard
- Prepare first experiments
- Qualitative and quantitative testing
- Cross-channel experimenting
- Agile methodology
- Develop your business case
5. Go-to-market Plan
- Gather all learnings
- Create a go-to-market plan
- Team education
- Handover experiment playbook
Get a validation track tailored to your business.
The innovation process
A validation track is ideally run before and/or during the building of your minimal viable product. Learnings are used to shape your product or service and are shaping your go-to-market strategy.
Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.
Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.
I’m Tom, a validation freelancer 👋
More info? Let’s have a chat.
The innovation phase
From idea to startup with growth marketing
Be introduced to the timeline of a business, from idea to startup.
Learn to find product/market fit.
Receive a free innovation framework.
Get practical examples, cases, strategies & tools.