Accelerate validation

De-risking ventures or products by testing product/market fit. We determine evidence-based next steps for your go-to-market.

Working with brands like

What is a validation track?

Experiment design is a data-driven way to validate business opportunities to create a compelling business case. We’ll set up a number of weekly experiments and test the market to make evidence-based decisions towards your go-to-market strategy.

Rapid testing exposes value for your consumer. With experiment learnings, you can steer product development with a clear and validated focus. I’ve run thousands of experiments in the past 5 years.

Why run a validation track?

Validate Offering

Product & service testings

Define the key features and audience that will drive business growth.

Market Insights

Customer journey validation

Creating a blueprint on how a consumer interacts with all touchpoints.

Pricing Models

Business model viability

In-depth pricing experimentation to benchmark price points.

Pinpoint your launch plan.

At a partnered project, we ran a validation track to test market readiness and product fit.

We tested new business ideas in a sandbox environment and the market anonymously. The found evidence resulted in de-risking venture ideas and pinpointed a clear focus for a go-to-market with all internal stakeholders.

The validation track planning

1. Validation Audit
  • Determine business opportunity
  • Define market challenge
  • Align internal stakeholders
  • Map current value proposition
2. Validation Strategy
  • Define all hypotheses to in(validate)
  • Create a plan of action
  • Set up analytics and data tools
  • Determine validation criteria
3. Prototyping
  • Design necessary creatives
  • Create prototypes for testings
  • Create validation dashboard
  • Prepare first experiments
4. Experimentation
  • Qualitative and quantitative testing
  • Cross-channel experimenting
  • Agile methodology
  • Develop your business case
5. Go-to-market Plan
  • Gather all learnings
  • Create a go-to-market plan
  • Team education
  • Handover experiment playbook
More info?

Get a validation track tailored to your business.

The innovation process

A validation track is ideally run before and/or during the building of your minimal viable product. Learnings are used to shape your product or service and are shaping your go-to-market strategy.

Marketa Kadeckova
ING Prague
Innovation Manager

Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.

Veerle Van Roij
Wolters Kluwer
Segment Manager Business Development

Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.

I’m Tom, a validation freelancer 👋

More info? Let’s have a chat.

    The innovation phase

    From idea to startup with growth marketing

    • Be introduced to the timeline of a business, from idea to startup.

    • Learn to find product/market fit.

    • Receive a free innovation framework.

    • Get practical examples, cases, strategies & tools.