Wireframes & Prototypes
Because you would not build an Ikea closet without the blueprints.
A digital blueprint
Wireframes represent the structure of your website. Without structure and clear purpose, you are building something untested, invalidated and unguided. By first preparing a prototype or wireframe, and not yet focussing on design, you are able to validate the structure, lay-out, navigation and functionalities in your company’s website or app. This before spending a lot of money building it, and probably realizing it does not sell.
If a picture is worth a thousand words, a prototype is worth a thousand pictures.
Save time and costs
Thinking prototyping is a waste of time, is a total misconception. By first constructing how your website works, and validating it with your target audience, you are aiming to reduce alterations in the development process. Doing this will save you time and money, and will align us and your team. This can be as simple as drawings on paper, with a flow to different screens or a prototype with basic functionalities.
User Journey and Flow
A good wireframe or prototype explains the journey users will make through your website or application. It focusses on all shapes and forms, meaning phone, tablet, and computer. Why? To make sure your team can align and prototyping gives a complete overview of your project. This is not just important for complex projects, but it is fundamental before starting the development phase.
“Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”
Marketa Kadeckova – Innovation Manager at ING Prague
Ask me about wireframing
Digital projects from ideation to acceleration with an obsession for online human behavior. Understanding cases from top to bottom, looking for growth opportunities is my focus.
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2020 © Tom De Moor