Growth leadership for ambitious brands
Trusted by teams at
Hello, I'm Tom 👋
I help brands turn ambition into growth
I’m a growth lead and innovation advisor with 10+ years of experience across startups, agencies, and corporate ventures. I’ve worked with 100+ teams, guiding brands like Philips, ING, Zalando, and Microsoft to validate ideas, unlock growth opportunities and bring strategy into execution.
Passionate about impact, I combine strategic clarity with hands-on execution across growth, brand, experimentation and performance. Currently, I lead a team of 12+ growth and performance experts at MakeWaves.
Passionate about impact, I combine strategic clarity with hands-on execution across growth, brand, experimentation and performance. Currently, I lead a team of 12+ growth and performance experts at MakeWaves.
Bringing strategy, brand, data & people together to unlock smarter growth
Identifying key growth levers that matter and translate them into action
Improve customer journeys through insight, testing & execution
Achieving growth holistically
Experience across the growth spectrum
Go-to-market
Product-Market Fit
Venture Validation
Prototyping
Growth Audit
Growth Strategy
Data & Analytics
Digital Transformation
CRO
AI Growth Systems
Marketing Automation
Customer Journeys
Lead Generation
Personalization
Channel Strategy
Brand Strategy
Team Leadership
Ecommerce Strategy
Performance Marketing
Success stories
“Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.”
Veerle Van Roij
🌎 Head of marketing
🏢 Wolters Kluwer
“Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing results.”
Jorg Snoeck
🌎 Founder
🏢 Retaildetail
“Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”
Markéta Kadečková
🌎 Innovation Manager
🏢 ING Prague
Newest freebies
blog growth
Adopting growth experimentation in marketing culture
brainstorms growth
Content Cluster: a content strategy & ideation exercise
I bring growth expertise, structure and momentum to help teams move from ambition to measurable results.
Together, we will assess your growth challenge, review if there is a match and find our ideal way of working.
Growth Lead
In-house Min. 3 months
Growth leadership for ambitious teams.
What to expect:
- Growth expertise
- Team guidance
- Proven process
- Measurable results
Keynote
Tailored 30-60 min
Step-by-step coaching for your specific case.
What to expect:
- The growth process
- Up-to-date expertise
- Real industry cases
- Future of growth
Training
In-house 3-8 hours
Practical growth workshops for teams.
What to expect:
- Practical frameworks
- Facilitated learning
- Breaking down silos
- Actionable outcomes
