Growing ambitious brands through data-driven testing
Projects with brands like
Data-driven growth is the science that bridges creativity, business & people
Accelerate key strategic growth levers that will drive business growth
Fully optimize the customer journey with new insights on customer behavior
About me
Helping marketing and business leaders win
I’m a growth leader and innovation advisor with 10+ years of experience in startups, agencies, and corporate ventures. I’ve worked with 100+ teams, guiding brands like Philips, ING, Zalando, and Microsoft to achieve growth and validate new ideas through data-driven strategies. Passionate about impact, I combine strategic insight with hands-on execution to make brands shine. Currently, I lead a team of 12+ growth and performance experts at MakeWaves.
Achieving growth holistically
A unique set of skills to help you succeed
Go-to-market
Product Market Fit
Venture Validation
Prototyping
UX
Growth Audit
Growth Strategy
Data & Analytics
Digital Transformation
CRO
Ecommerce Optimization
Marketing Automation
Paid Media Testing
Lead Generation
Personalization Journeys
Channel Mix
Brand Testing
Creative Validation
Multivariant Testing
Performance
Segmentation
Success stories
“Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.”
Veerle Van Roij
🌎 Head of marketing
🏢 Wolters Kluwer
“Tom added a new dimension to our digital experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”
Markéta Kadečková
🌎 Innovation Manager
🏢 ING Prague
Newest freebies
blog growth
Adopting growth experimentation in marketing culture
presentation growth
Growth marketing: a modern method of effective marketing
I offer a flexible, data-driven approach to drive growth and optimize KPIs, elevating every stage of the customer journey.
Together, we will assess your project challenge, review if there is a match and find our ideal way of working.
Hands-on growth to drive scalable results.
What to expect:
- Setup experiments
- Growth strategy
- Embed way of work
- Team guidance
Step-by-step coaching for your specific case.
What to expect:
- Growth process
- Leveraging data
- Eliminate barriers
- Solve challenges
In-house growth workshops for teams.
What to expect:
- Actionable Insights
- Facilitated learning
- Skill mastery
- Team education
