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Growth leadership that moves brands forward

Strategic growth tracks, validation projects and execution at scale.

Building an account-based growth engine

Led a focused growth track for analytics and security services (Azure Cloud), using account-based marketing and webinar activation to engage new prospects and create upsell opportunities with existing Microsoft clients.

Venture validation for sustainability

Venture validation and growth marketing for a corporate startup, including app activation designed to help consumers engage with services tied to ESG goals and initiatives.

Bringing a healthtech startup to market

Running a product go-to-market for a healthtech startup focused on sleep quality, helping shape the growth engine from proposition to the first 1000+ customers.

Low-cost consumer activation with referrals

Built a referral marketing campaign for Lipton, using a competition-based format to drive low-cost consumer activation and scalable digital word-of-mouth growth.

Optimising for the delivery customer journey

Personalization and CRO initiatives for Zalando, using user behavior insights and research to improve the customer experience around delivery in Belgium.

Promoting 3D-printed healthcare solutions

Supported B2B lead generation for Materialise healthcare services, helping bring 3D-printed medical solutions to hospitals and healthcare decision-makers.

Product-led growth engine for food & nutrition

Growth marketing for a corporate venture from startup to scale-up, helping define its product-led growth strategy and customer acquisition engine within the food and nutrition space.

Service design and growth for insurance selection

Supported a service-led growth track for insurance selection, using experimentation and service design to improve the experience for both B2C and B2B audiences.

Do you want more in-depth information?

Driving growth strategies

A proven validation framework for all things growth

“Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.”

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Veerle Van Roij

🌎 Head of marketing
🏢 Wolters Kluwer

“Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing results.”

jorg-snoeck

Jorg Snoeck

🌎 Founder
🏢 Retaildetail

“Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”

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Markéta Kadečková

🌎 Innovation Manager
🏢 ING Prague

I bring growth expertise, structure and momentum to help teams move from ambition to measurable results.

Together, we will assess your growth challenge, review if there is a match and find our ideal way of working.

Growth Lead
In-house Min. 3 months

Growth leadership for ambitious teams.

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What to expect:

  • Growth expertise
  • Team guidance
  • Proven process
  • Measurable results
Keynote
Tailored 30-60 min

Step-by-step coaching for your specific case.

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What to expect:

  • The growth process
  • Up-to-date expertise
  • Real industry cases
  • Future of growth
Training
In-house 3-8 hours

Practical growth workshops for teams.

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What to expect:

  • Practical frameworks
  • Facilitated learning
  • Breaking down silos
  • Actionable outcomes