About me
From aspiring criminologist to growth lead with a love for data and innovation.
Turning complex growth challenges into clear strategy and measurable progress.
Growth strategist with a technical background and people-first approach.
11+ years of experience in advertising, growth & innovation.
Supported 100+ teams in finding, testing and scaling growth opportunities.
Do you want more in-depth information?
How it all started
Growing up, classic detective movies made me believe future Tom would solve criminal mysteries and become an expert in crime scene investigation. That ended pretty quickly after writing paper after paper at university, far away from the practical work of investigations.
In a way, that part never really changed. I still love entering complex situations, making sense of the evidence and turning it into clear strategy.
During my studies, I joined international programmes and competitions that exposed me to companies like Google, Apple, Rocket Internet and Facebook, as well as startup ecosystems like Berlin. I also participated in a pitch competition on national television. Hi mom, I’m on TV!
It showed me that building a product is one thing, selling it is another, which pushed me towards marketing, business and growth.
That curiosity led me to Belgium’s first growth marketing agency, where I learned to combine technology, data, experimentation and commercial thinking.
Since then, I’ve built experience across growth agencies, advertising, innovation and corporate ventures. Today, I help ambitious teams create clarity, validate opportunities and turn growth ambition into measurable results at MakeWaves.
What I bring to the table
Growth that connects strategy, data and execution
I help teams create clarity around growth challenges, validate opportunities and turn ideas into focused action. The work spans go-to-market, venture validation, experimentation, performance, automation and growth team leadership, always with a focus on sustainable, hollistic growth.
Working principles
Outcome driven
Crush challenges
Empathic & honest
Strive to be better
But get it done!
Being supportive
Reliability
Focus & dedication
Some of my favourite tools
A few names along the way
“Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing results.”
Jorg Snoeck
🌎 Founder
🏢 Retaildetail
I bring growth expertise, structure and momentum to help teams move from ambition to measurable results.
Together, we will assess your growth challenge, review if there is a match and find our ideal way of working.
Growth leadership for ambitious teams.
What to expect:
- Growth expertise
- Team guidance
- Proven process
- Measurable results
Step-by-step coaching for your specific case.
What to expect:
- The growth process
- Up-to-date expertise
- Real industry cases
- Future of growth
Practical growth workshops for teams.
What to expect:
- Practical frameworks
- Facilitated learning
- Breaking down silos
- Actionable outcomes
