Moving the needle on growth metrics
Growth experiment design is the science that bridges creativity, business & people
Leading and assisting teams with digital marketing, data, experiment design and achieving holistic growth.
Data-driven growth strategist with a passion for people.
9 years of agency experience in advertising, growth & innovation.
4 years of full-time freelance.
Collaborated with 100+ teams in marketing, innovation and ecommerce.
Belgium’s first growth consultant.



“Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.”
Veerle Van Roij
🌎 Head of marketing
🏢 Wolters Kluwer
“Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing results.”
Jorg Snoeck
🌎 Founder
🏢 Retaildetail
“Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”
Markéta Kadečková
🌎 Innovation Manager
🏢 ING Prague
Driving growth strategies
A proven validation framework for all things growth



Growth sprints
A growth sprint is a loop of continuous improvements. A sprint lasts on average up to two weeks. Each sprint, experiments are stopped or scaled based on learnings.






Growth team



Building bridges between marketing & product with data-driven experiments to achieve growth.



De-risking innovation ideas by testing product/market fit to determine evidence-based next steps.
I offer a flexible, data-driven approach to drive growth and optimize KPIs, elevating every stage of the customer journey.



Together, we will assess your project challenge, review if there is a match and find our ideal way of working.
Hands-on growth to drive scalable results.
What to expect:
- Setup experiments
 - Growth strategy
 - Embed way of work
 - Team guidance
 
Step-by-step coaching for your specific case.
What to expect:
- Growth process
 - Leveraging data
 - Eliminate barriers
 - Solve challenges
 
In-house growth workshops for teams.
What to expect:
- Actionable Insights
 - Facilitated learning
 - Skill mastery
 - Team education
 

