About me
From aspiring criminologist to web builder, growth & innovation connaisseur, educator and lover of all things digital.
Growing up, the classic detective movies led me to believe that future Tom would solve the deepest of criminal mysteries and be an expert in crime scene investigation. That ended pretty quickly after writing paper after paper at University, ignoring the practical work of investigations.
In a way, I am still a problem solver. I love to look at a project, assess the scope, analyse the data and push forward a strategy and action plan. My feel good moment is driving business growth with the support of new technologies and innovative-minded teams.
I continued my studies as a programmer, learning all kinds of web-based coding languages, both front-end and back-end. I graduated as a web developer and designer with a bachelor’s degree in Interactive Multimedia Design at Thomas More. During my studies I participated in summer schools and competitions, which gave me the opportunity to work with companies like Google, Apple, and Facebook and visits top scale-ups in Berlin.
After graduating. I ended up in 2nd place in a pitching competition on national television, but felt I missed marketing expertise. I needed to learn how to sell my product and talk business.
I joined Belgium’s first growth marketing, being the first employee where I learned to combine my technical skills with marketing.
During this 3 year period, I got the opportunity to work on big projects out of my comfort zone. Today, I’m still proud of what I’ve learned there. We were active in at least 5 international projects, quickly boosting knowledge on growth marketing and experiment design.
This gave me the knowledge and leverage to start in a new position as a growth strategist in a renowned Belgian advertising agency, and in a later position, a team lead at a growth marketing agency. There I continued to developed the company as a freelancer, eventually having my own projects since a couple of years. Today, I work together with Upthrust, a global digital acceleration office.
With 100+ companies consulted, this has equipped me with a lot of knowledge I gained from the ins and outs of the industry. It has shaped the growth-mindset I have today.
Although I did not become the detective I thought I would be, I am excited about the future and what new, cool and inspiring projects it will bring. How about you?
Services and offerings
Data-driven experiments to discover sustainable and holistic business growth.
Growth marketing is a data-driven, multidisciplinary approach to uncovering growth opportunities for your business.
I optimize both marketing and product through weekly experiments across the funnel, using rapid testing to reveal what to scale, start, or stop.
Beliefs and values
Outcome driven
Crush challenges
Empathic & honest
Strive to be better
But get it done!
Being supportive
Reliability
Focus & dedication
Clients and projects
“Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing results.”
Jorg Snoeck
🌎 Founder
🏢 Retaildetail
Top 12 favourite productivity tools
I offer a flexible, data-driven approach to drive growth and optimize KPIs, elevating every stage of the customer journey.
Together, we will assess your project challenge, review if there is a match and find our ideal way of working.
Hands-on growth to drive scalable results.
What to expect:
- Setup experiments
- Growth strategy
- Embed way of work
- Team guidance
Step-by-step coaching for your specific case.
What to expect:
- Growth process
- Leveraging data
- Eliminate barriers
- Solve challenges
In-house growth workshops for teams.
What to expect:
- Actionable Insights
- Facilitated learning
- Skill mastery
- Team education
