Accelerate growth

Building bridges between marketing & product with data-driven experiments to discover sustainable growth.

Growth marketing is a data-driven way to discover growth opportunities for your business.

We’ll look for optimizations in both marketing efforts and service or product. Setting up weekly experiments across your marketing funnel and customer journey and analyzing results.

Rapid testing gives concrete results in what to keep doing, do more, start or stop doing. It’s multidisciplinary and involves teamwork. I’ve run hundreds of experiments in the past year.

Accelerate key strategic growth levers which will drive business growth

Fully optimize the customer journey with new insights on customer behavior

Build expertise in your company by running an in-house growth track

Expand your marketing strategy

At a corporate venture, we ran a go-to-market and growth experimentation track. Our first goal after finding product-market fit was getting our first 100 clients while focusing not only on awareness and activation (top of the funnel) but also retention to maintain our core audience.

User analytics helped the product solve pain points, a continuous loop of improvements. Creating a feedback loop between customers and marketing inspired our growth team to set up 100+ experiments across 12+ channels resulting in a quick rise of early adopters.

Example of a growth acceleration track to be tailored for your business

1. Growth Audit

  • Assess current strategy
  • Analyze growth performance
  • Align growth criteria & KPI's
  • Set-up a growth team

2. Growth plan

  • Define growth strategy
  • Map customer journey
  • Create experiment backlog
  • Plan growth sprint timeline
3. Implementation
  • Set up growth tools
  • Implement data tracking
  • Create growth dashboard
  • Prepare first growth sprint
4. Experimentation
  • Sprint methodology
  • Cross-channel testing
  • Scale growth opportunities
  • Team education
5. Growth Playbook
  • Continued growth process
  • Compile all learnings
  • Actionable playbook
  • Experiments handover

Get a detailed growth track tailored to your business.

Growth sprints

A growth sprint is a loop of continuous improvements. A sprint lasts on average up to two weeks. Each sprint, experiments are stopped or scaled based on learnings.

Growth team

A growth team focuses on looking at the customer journey in a holistic way. We work with marketing top of the funnel, and product & marketing the full customer journey.

presentation growth strategy

Growth marketing: a modern method of effective marketing

Tesla is not by a car manufacturer, Amazon is not by a publisher, Netflix is not by a video rental company. The world and businesses exponentially operate on a digital level. Who are the consumers of tomorrow? How do companies market to them in the future?

Success story

“Enjoyed working with Tom in a lean and agile way and appreciated his swift understanding of our business.”


Veerle Van Roij

🌎 Head of marketing
🏢 Wolters Kluwer

Looking to strenghten your team? I offer a flexible skillset with digital and strategic know-how for business growth.

Together, we will assess your project challenge, review if there is a match and find our ideal way of working.

Ready to move forward? Feel free to contact me on LinkedIn or for a chat or a 15 min discovery call.