Accelerate & launch innovations
De-risking ventures or products by testing product/market fit. Determine evidence-based next steps for your go-to-market.
Projects with brands like
Experiment design is a data-driven way to validate business
opportunities to create a compelling business case. We’ll set up a number of weekly experiments and test the market to make evidence-based decisions toward creating your go-to-market strategy.
Rapid testing exposes value for your consumer. With experiment learnings, you can steer product development with a clear and validated focus.
Define the key features and audience that will drive business growth
Creating a blueprint on how a consumer interacts with all touch points
In-depth pricing experimentation to benchmark price points
Pinpoint your launch plan
At a partnered project, we ran a validation track to test market readiness and product fit. We tested new business ideas in a sandbox environment and the market anonymously. The found evidence resulted in de-risking venture ideas and pinpointing a clear focus for a go-to-market with all internal stakeholders.
Example of a validation track to be tailored to your business
1. Validation Audit
- Determine opportunities
- Define market challenge
- Align internal stakeholders
- Map value proposition
2. Validation Strategy
- Define hypotheses
- Create a plan of action
- Set up analytics & data tools
- Determine validation criteria
- Design needed creatives
- Create prototype(s)
- Create dashboard
- Prepare first experiments
- Qualitative & quantitative
- Cross-channel testing
- Agile methodology
- Develop business case
- Gather all learnings
- Create go-to-market plan
- Team education
- Experiment playbook
Get a detailed validation track tailored to your business.
Innovation process
A validation track is ideally run before and/or during the building of your MVP. Learnings are used to shape your product or service and shape your go-to-market strategy.
presentation innovation
The innovation phase: From idea to market with growth marketing
The innovation process starts with a consumer problem and putting it to the test to end up with a validated business model.
Success story
“Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”
Markéta Kadečková
🌎 Innovation Manager
🏢 ING Prague
Looking to strenghten your team? I offer a flexible skillset with digital and strategic know-how for business growth.
Together, we will assess your project challenge, review if there is a match and find our ideal way of working.
Ready to move forward? Feel free to contact me on LinkedIn or tom@tomdemoor.com for a chat or a 15 min discovery call.
