Accelerate & launch innovations
De-risking ventures or products by testing product/market fit. Determine evidence-based next steps for your go-to-market.
Experiment design is a data-driven way to validate business
opportunities to create a compelling business case. We’ll set up a number of weekly experiments and test the market to make evidence-based decisions toward creating your go-to-market strategy.
Rapid testing exposes value for your consumer. With experiment learnings, you can steer product development with a clear and validated focus.
![](https://tomdemoor.com/wp-content/uploads/2022/12/key_1f511.png)
Define the key features and audience that will drive business growth
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Creating a blueprint on how a consumer interacts with all touch points
![](https://tomdemoor.com/wp-content/uploads/2022/12/label_1f3f7-fe0f.png)
In-depth pricing experimentation to benchmark price points
Pinpoint your launch plan
At a partnered project, we ran a validation track to test market readiness and product fit. We tested new business ideas in a sandbox environment and the market anonymously. The found evidence resulted in de-risking venture ideas and pinpointing a clear focus for a go-to-market with all internal stakeholders.
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Example of a validation track to be tailored to your business
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1. Validation Audit
- Determine opportunities
- Define market challenge
- Align internal stakeholders
- Map value proposition
![](https://tomdemoor.com/wp-content/uploads/2022/12/puzzle-piece_1f9e9.png)
2. Validation Strategy
- Define hypotheses
- Create a plan of action
- Set up analytics & data tools
- Determine validation criteria
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- Design needed creatives
- Create prototype(s)
- Create dashboard
- Prepare first experiments
![](https://tomdemoor.com/wp-content/uploads/2022/12/test-tube_1f9ea.png)
- Qualitative & quantitative
- Cross-channel testing
- Agile methodology
- Develop business case
![](https://tomdemoor.com/wp-content/uploads/2022/12/open-book_1f4d6.png)
- Gather all learnings
- Create go-to-market plan
- Team education
- Experiment playbook
Get a detailed validation track tailored to your business.
Innovation process
A validation track is ideally run before and/or during the building of your MVP. Learnings are used to shape your product or service and shape your go-to-market strategy.
![](https://tomdemoor.com/wp-content/uploads/2022/12/MV_innovationtostartup-source.png)
![](https://tomdemoor.com/wp-content/uploads/2022/12/innovation-framework-presentation-thumb-1024x665.jpg)
presentation innovation
The innovation phase: From idea to market with growth marketing
The innovation process starts with a consumer problem and putting it to the test to end up with a validated business model.
Success story
“Tom added a new dimension to our online experimentation process. We were able to get fast, concrete results in days that would otherwise take us weeks internally.”
![ING-prague-testimonial ING-prague-testimonial](https://tomdemoor.com/wp-content/uploads/elementor/thumbs/ING-prague-testimonial-qqq9p4ek1i64s2bfu77yfpvrc83ya0cotr0os52zvk.jpg)
Markéta Kadečková
🌎 Innovation Manager
🏢 ING Prague
![](https://tomdemoor.com/wp-content/uploads/2022/12/tom-avatar-head.png)
Looking to strenghten your team? I offer a flexible skillset with digital and strategic know-how for business growth.
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Together, we will assess your project challenge, review if there is a match and find our ideal way of working.
![](https://tomdemoor.com/wp-content/uploads/2022/12/smiling-face-with-sunglasses_1f60e.png)
Ready to move forward? Feel free to contact me on LinkedIn or tom@tomdemoor.com for a chat or a 15 min discovery call.