Experiment validation matrix
Pick and choose out of 16 simple experiments to validate business or marketing ideas.
Exploring the matrix
The matrix is a tool that gives you an overview of all the experiments you can to do validate a hypothesis on the product or marketing level. Prioritize which experiments are crucial with a limited time frame.
You have a hypothesis that needs to be tested. Think about how you will execute on which tactic. What experiment will validate your hypothesis?
Download the Experiment Validation Matrix
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10 brainstorm tools
Unluck insights with these creative exercises. Create a lean structured process by capturing your actions in a concrete one-page plan.
Looking for a new proposition, marketing optimization or digital experience? I combine creativity and strategy with a proven validation process to create value for your prospects.
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