Tech Stack Analysis
Have the right tools and guidelines in place to optimize your workflow.
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. – Bill Gates”
Teamwork makes the dream work
Today’s modern marketing team is multidisciplinary. A team of analysts, content marketers, technical marketers, and even growth marketers. With such a team, it is important that everybody understands why you are doing something and how. Level up with the right tools! Technical analysis is your silver lining that connects the teams. You will find out how to realize complex tasks, and is the go-to document for technical guidelines.
Accurate budget estimate
Without a clear estimated budget, goals and tool stack, there is no point in starting your marketing project. A team of marketers needs a structured goal to work towards. The technical analysis is constantly up-to-date and contains all necessary data sets and links to resources. Time is the most crucial currency of a team, as deadlines should be respected and determine overall success.
Setting up for growth
As your company is looking for growth, it is often the case new tools need to be implemented on your website. For example: A/B testing, content analytics, inbound marketing tools, etc. These need to be implemented correctly and efficiently. From experience, I know even implementing a simple code snippet can cause big delays in deadlines. There should be an efficient collaboration with developers and marketers.
“Tom has the knowledge and drive every entrepreneur is looking for by his side, asking the right questions and pushing for results.”
Jorg Snoeck – Founder at RetailDetail bvba
LET’S TALK ABOUT TECH
Digital projects from ideation to acceleration with an obsession for online human behavior. Understanding cases from top to bottom, looking for growth opportunities is my focus.
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