Thoughts and learnings UA to GA4: What’s Changed for Marketing Teams? It’s happening. Starting from 1 July 2023, Google Analytics will be changing from Universal Analytics (UA) to GA4, a new version of Google’s analytics platform. Here’s GA4 a quick start guide. All blog posts How Coinbase uses referral marketing for product launches The ultimate Dictionary of terms for web3 marketers Reaching 500k+ book fans organically with a branded Instagram filter in 7 days Selling my cat’s art on the blockchain for 125 EUR a piece Eating an entire month of Uber Eats for 50 EUR Adopting growth experimentation in marketing culture