Growth Canvas: growth planning tool

tool growth canvas

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Using the Growth Canvas

This planning tool will help you map actionable tactics to grow your company. By first setting out goals, you then will think of actions in every step of the customer journey. The Growth Canvas will help you map those actions, and prioritize them into your growth plan.

What you’ll need:

  • A Pen & Post-its
  • 1 printed Growth Canvas.
  • You can use the canvas alone or preferably in a group.

Lack of interdisciplinary collaboration within the marketing team and the different disciplines of which it consists. The Growth Canvas can help remedy these problems, gathering multiple marketing activities in one place. The canvas consists of 8 building blocks to discover new tactics.

By mapping tactics in the customer journey funnel, by marketing phase, we make sure to revealing opportunities in the funnel that would otherwise be overlooked. The approach offers a subtle way of exposing in which funnel phase your company is lacking marketing strategy.

Add the persona’s

Summarize the target audience you want to target. If you haven’t thought of personas, the persona canvas helps.

North star metric & KPI’s

Break Down the most important metric for your business, and supportive KPI’s.

Value proposition

Describe the value to customers. What pains are you resolving and what value gains do you bring?

The awareness phase

Think of tactics on how users find you. For example: how to approach your social media presence.

The activation phase

How will you convert users? For example: Reward customers with a discount on the next checkout.

The retention phase

Why would users come back? For example: a 7-step onboarding email sequence for users.

The referral phase

For example: referring a peer gives you credits, which can unlock an extra free month in your SAAS software

The Revenue Phase

How will you get paying customers, or what are other ways to make revenue?

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