Growth Barriers: growth ideation exercise
tool growth canvas
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Uncover growth barriers
Businesses face growth barriers on every step of the customer journey. To think negatively, about why customers are not completing the funnel, your mindset is shifted and put in a customer-centric thinking model. This exercise will help you find barriers and turn them into solutions. What you’ll need:
- A Pen & Post-its
- 1 printed Growth Barriers Canvas.
- Use the canvas preferably in a group.
The Growth Barriers exercise is divided into 4 phases of your customer funnel. Why are prospects not acting the way you expect? Challenge assumptions of your team about growth problems and possible solutions and come up with non-obvious ideas.
Growth Barriers is more than just an ideation tool, it’s a mindset that you should try to apply throughout your company’s growth process.
Review all barriers and turn them into solutions. To think of solutions, the Growth Canvas might help. Or add a solution to a barrier to your marketing plan. For example, if your problem is a low conversion on a certain landing page, think about solutions that might solve this. A solution could be improving the UX of your landing page and A/B testing it.